About This Course
Mastering the world’s most popular and powerful advertising platform requires great marketing skills. The business owners and professionals can no longer ignore the fact that working with the right skills on the Google platform will bring positive results. Selling successfully on Google requires the right skills and know-how. You must know the dynamics of AdWords and how to succeed with them. Taking the Google AdWords: Shopping Advertising course will equip you with the skills required to successfully carry out shopping campaigns on the platform. The training is targeted at preparing you for the Shopping Advertising exam. Once you pass this test, you will be ready to attain your Google AdWords certification.
There are no prerequisites for this course. Anyone who wants to have successful shopping campaigns by learning how to optimize ads to drive more profitable traffic to their sites or products can take it.
This course is designed for the agencies or online advertising experts who specialise in management of shopping campaigns and Merchant Center. You will go through a series of videos covering varied topics related to shopping advertising. The topics include overview of product listing, how to create and run shopping campaigns that convert, and how to grow business profits and revenue, among others. Besides the video tutorials, you’ll also have access to a discussion forum for students. In this forum, you can ask questions and share ideas with other students.
In the course, you’ll also learn various techniques and skills that you’ll need to win in business and consistently drive profitable traffic to own or client’s site. The intention of all this is to make more sales. It gives you practical skills that you will use to make your business successful.
- Creating and managing your Merchant Center account
- Submission and optimisation of product data-related feed
- How to create and manage Google Ads shopping campaigns
- Understand the working of shopping ads
- How to bid and optimise shopping campaigns
- Shopping campaigns requirements
- Managing shopping campaigns using product groups
- Usage of custom labels on shopping campaigns
- Monitoring and optimising shopping campaigns
- Using bid simulator along with shopping campaigns
- Taking the assessment test for shopping campaign
- Type of questions: multiple choice
- Number of questions: 63
- Duration: 90 minutes
- Passing score: At least 80%
- Languages: English (US) and English (UK), Traditional Chinese, Simplified Chinese, Dutch, German, French, Italian, Korean, Japanese, Polish, Portuguese, Slovak, Russian, Spanish, Turkish, Thai, and Vietnamese
- Certification validity: 12 months
- Online product sellers
- Owners of E-commerce businesses
Gaining skills in Google AdWords: Shopping Advertising will bring immense advantages to your business. Without doubt, this course will go a long way in providing you with the skills that you’ll need to bring success in your business. Selling online is undoubtedly the in-thing these days. Large volumes of products exchange hands online. As a result, this can only imply that when you are strategically placed, you can easily attract more traffic and more business. Taking this course will help you pass your test. This will lead you to attaining the Google AdWords certificate.
- AdWords specialist
- Paid search specialist
- Paid media specialist
- Paid search and social media manager
- Digital marketing specialist
- SEO/PPC manager
With this Google credential, you qualify for Google Ads based jobs that will earn you an average annual salary of about $56,368.