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Google Analytics Practice Test Questions, Google Analytics Exam Practice Test Questions
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Google Analytics is well-known and widely used analytics software among businesses, including small-sized, medium-sized, and big-sized organizations. This tool is designed to help these enterprises evaluate and enhance their marketing strategy to get the best out of their investments in terms of Return on Investment (ROI). Although you do not have to earn the Google Analytics certification to use Google Analytics software, obtaining this certificate gives you an edge over your competitors. To get it, you must pass a single exam (Google Analytics Individual Qualification).
Target Audience and Prerequisites
The target candidates for this certification are those professionals who handle the marketing units of a business. They may work as the employees of organizations or run a digital marketing outfit. If you are interested in digital marketing and want to validate your knowledge and skills in Google Analytics, you are the best applicants for this certificate.
The certification does not have any prerequisites. This means that anyone can prepare for the qualifying exam and obtain the certificate. However, the students must understand the topics covered in the GAIQ test. To do this, Google recommends that they take the Google Analytics for Beginners and Advanced Google Analytics courses before attempting this exam.
The GAIQ exam is an industry-recognized certification test that evaluates the proficiency of the candidates in Google Analytics. The great part is that you do not have to pay any fee to take the exam because it is available free of charge. This is a 90-minute test consisting of 70 multiple-choice and true/false questions.
The exam is broken down into modules to enable the learners to pass it based on each topic per time. Your 90 minutes starts counting as soon as you begin the test and it cannot be paused for any reason. You also cannot flag any question to return to it later. The candidates must achieve at least an 80% score to complete the exam. If you do not pass it, you must wait for seven days before you can retake your test.
The GAIQ exam measures the proficiency of the candidates in the domain of Google Analytics. The test focuses on the basic and advanced concepts of Google Analytics. These include planning & principles; configuration & administration, implementation & data collection, conversion, attribution, and reports, as well as dimensions & metrics. The topics to be studied for this certification exam are covered in the beginner- and advanced-level training courses. The highlights of the objectives included in these courses are outlined below:
Google Analytics for Beginners
It equips new users of Google Analytics with the skills required to create accounts, set-up data filters, and implement the tracking code. The candidates will understand the process involved in navigating Google Analytics reports & interface as well as setting up shortcuts and dashboards. It will also equip the examinees with the skills in analyzing basic Audience, Behavior, Acquisition, and developing goals and campaign monitoring. The areas covered in this section are as follows:
Introducing Google Analytics: Here the students will develop an understanding and skills in the following technical areas:
- Why use digital analytics
- How Google Analytics functions
- How to set up Google Analytics
- How to set up the views using filters
Google Analytics Interface: The test takers will be evaluated based on their skills and knowledge of the following domains:
- Navigating through Google Analytics
- Understanding overview reports
- Understanding the full reports
- Process of sharing reports
- How to set up shortcuts and dashboards
Basic Reports: The examinees should be able to demonstrate their knowledge of the following technical areas:
- Understanding the Audience reports
- Understanding the Acquisition reports
- Understanding the Behavior reports
Basic Campaign & Conversion Tracking: The individuals will be required to demonstrate competence in the following objectives:
- How to measure Custom Campaigns
- How to track the campaign using URL Builder
- How to use Goals for measuring the business objectives
- Tools required to measure the Google Ads campaigns
Advanced Google Analytics
It equips the candidates with the knowledge and skills on how data is collected and processed into well-developed readable reports. The applicants will develop the skills in using configurations, such as Custom Metrics, Event Tracking, and Custom Dimensions, to collect data that is specific to their businesses. The learners will also develop expertise in more advanced analysis methods using channel reports, segmentation, custom reports, and audience reports. They will also be able to develop marketing strategies such as Remarketing & Dynamic Remarketing that display ads to the customers that already visited their business websites. The highlights of the domains covered in this course are described below:
Data Collection & Processing: This section requires that the test takers demonstrate their skills in the following areas:
- Data collection in Google Analytics
- Categorizing into sessions and users
- Applying configuration settings
- Creating a measurement plan
- Storing data and generating a report
Setting up Data Collection & Configuration: The applicants will be evaluated based on their skills and knowledge of the following areas:
- Organizing your Analytics account
- Setting up advanced filters on the views
- Creating your Custom Dimensions
- Creating your Custom Metrics
- Understanding the user behavior using Event Tracking
- Understanding more functional configurations
Advanced Analysis Techniques & Tools: You should be able to demonstrate competency in the following topics:
- Segmenting data for insights
- Analyzing data by channel
- Analyzing data by audience
- Analyzing data using Custom Reports
Advanced Marketing Tools: This subject area requires that the candidates demonstrate their knowledge of the following knowledge areas:
- Understanding the basics of remarketing
- Understanding better targeting using Dynamic Marketing
Without a doubt, earning the Google Analytics certification is a definite right step towards a rewarding career. Businesses are regularly running digital campaigns to capture the interest of their audience and increase their market share. The professionals with competence in Google Analytics are in a better position to help the businesses achieve their ROI. With this certificate, you can take up the job roles of a Digital Marketing Specialist, a Marketing Associate, a Data Analyst, a Digital Strategist, a Marketing Analyst, or a Senior Marketing Manager. The average salary for these positions is $57,000 per annum. The certified individuals with some level of experience can earn up to $89,000 or more per year.
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Google Analytics Exam Practice Test Questions, Google Analytics Practice Test Questions and Answers
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