Category Archives: Google Analytics
Navigating the Paradigm Shift: Transitioning from Universal Analytics to Google Analytics 4
Google Analytics has been an indispensable tool for digital marketers and data analysts for over a decade. Universal Analytics (UA) served as the backbone of website and app analytics, providing critical insights into user behavior, traffic sources, and conversions. However, the digital ecosystem evolves, and so do analytics technologies. Google Analytics 4 (GA4) represents a […]
