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IBM M2090-626 Dumps

IBM
IBM Cognos Business Intelligence Sales Mastery Test v3
IBM
IBM Cognos Business Intelligence Sales Mastery Test v3

Questions & Answers for IBM M2090-626

Showing 1-15 of 44 Questions

Question #1

The VP of Operations for a manufacturer of blood testing equipment approached IBM to
help him find a solution to predict when their machines need servicing and repairs. Which
IBM Cognos product is most closely aligned to the client's needs?

A. IBM Cognos TM1

B. IBM Cognos Controller

C. IBM Cognos Impromptu

D. IBM Predictive Manufacturing and Quality

Reference:
http://www-01.ibm.com/support/docview.wss?uid=swg24036996

Question #2

What is required to set up a standard IBM Cognos Express environment?

A. IBM Analytic Server

B. IBM Cognos Express Consumer and IBM Cognos Express Connector

C. IBM Cognos Express Administrator and IBM Cognos Express Connector

D. IBM Cognos Forward Looking Analytics Architect

Reference:
http://www-01.ibm.com/common/ssi/cgi-
bin/ssialias?infotype=an&subtype=ca&appname=gpateam&supplier=897&letternum=ENUS
214-422

Question #3

A prospective customer is concerned that utilizing a business intelligence tool like IBM
Cognos Business Intelligence is too advanced for their users' computer skills.
Which response describes the value of IBM Cognos Business Intelligence to this prospect?

A. IBM Cognos Business Intelligence is built on a scalable services oriented architecture and requires almost no local client software installation.

B. IBM Cognos Business Intelligence solutions are designed with the business user in mind, providing easy to use self-service report authoring and dashboard creation.

C. The IBM Cognos Workforce Performance solution is tailored to the specific needs of Human Resources, without requiring IT to create these reports.

D. IBM Cognos Business Intelligence was designed to federate information from multiple applications and pull it together into a single report.

Reference:
https://html2-f.scribdassets.com/20d6i0uyrk3ztzfa/images/7-8754263beb.jpg

Question #4

Which IBM Business Analytics product includes full IBM Business Intelligence to enable
users with full self-service reporting and analysis?

A. IBM Cognos Performance Management TM1

B. IBM SPSS Statistics

C. IBM Cognos Controller

D. IBM Cognos Disclosure Management

Reference:
http://www-03.ibm.com/software/products/en/category/business-analytics

Question #5

A typical reason organizations look to IBM Cognos Business Intelligence is:

A. The end user is using Business Objects to manually create reports.

B. It is a small, organized company with no enterprise resource planning (ERP).

C. One-to-many reports flow from the enterprise to business users.

D. Their enterprise resource planning (ERP) system currently provides standardized reporting.

Question #6

The COO of a midmarket financial services firm has a $50,000 budget and would like to
provide their financial advisors with reporting and dashboards. She feels that with IBM
Cognos Express she can start small, and grow her footprint over time. Her plans are to
implement 40 seats of IBM Cognos Express Business Intelligence, and then grow that user
footprint to 150 by next year.
What should the seller tell the prospective customer?

A. The IBM Cognos Express user count maximum is 100 and not a long term solution.

B. We cannot discount the 40 seats of IBM Cognos Express to fit into her budget.

C. Agree that her first 100 users should be Express; when she's ready for the next 50, they'll be Cognos Enterprise OR agree that her first 100 users should be Express; when the growth is over 100 users they can upgrade to Cognos Enterprise.

D. Dashboarding is not included in IBM Cognos Express.

Question #7

IBM Cognos Business Intelligence's capabilities can be seen and implemented through
which need?

A. The customer is looking for driving factors for sales performance.

B. A college is looking for a way to find out how to predict student enrollment for sophomores.

C. A college wants to employ a dashboard solution to better understand student enrollment numbers.

D. A retail company is looking for a solution which will take current data and predict future sales.

Question #8

Which application can connect with IBM Cognos Business Intelligence?

A. IBM Cognos can connect to any data source.

B. IBM Cognos can only connect to its native connections, such as DB2

C. IBM Cognos can connect to SAP.

D. IBM Cognos can connect to Oracle.

Reference:
http://www-
01.ibm.com/support/knowledgecenter/SSRL5J_1.0.1/com.ibm.swg.ba.cognos.ug_cra.10.1.
1.doc/c_datasources.html

Question #9

A new client asks about the core differentiators between IBM Cognos Business Intelligence
and the competition. Which topic favorably positions IBM Cognos Business Intelligence?

A. It provides a unified workspace for all users.

B. Its license cost.

C. Its implementation.

D. It provides write back capabilities.

Question #10

Which IBM Business Analytics product may use IBM Cognos Business Intelligence as a
data source?

A. IBM Clarity

B. IBM Cognos Finance

C. IBM SPSS Modeler

D. IBM SPSS Statistics

Reference:
http://www.ibm.com/developerworks/analytics/products.html

Question #11

What are the characteristics of a qualified opportunity?

A. Budget, Authority, Need and Time Frame

B. Budget, Functionality. Need and Time Frame

C. Scalability. Scope, Size and Services

D. People, Process. Pricing, Palatability

Reference:
http://www.raintoday.com/library/articles/a-new-way-to-qualify-sales-leads-faint/

Question #12

A chief marketing officer (CMO) is having difficulty quantifying the success of his marketing
campaigns. The most effective response to the CMO is:

A. IBM has been a leader in the Gartner Magic Quadrant for the past 7 years.

B. IBM has invested over $20 billion in Analytics over the past 5 years and just opened a new briefing center for Watson in New York.

C. IBM Cognos Business Intelligence and IBM SPSS can process over 5 million records per second, according to Lab tests.

D. Share an industry specific customer reference where IBM solved a similar issue.

Reference:
https://www-935.ibm.com/services/in/igs/pdf/g510-3234-00-esr-managing-organizational-
knowledge.pdf

Question #13

While conducting prospecting activities, a sales representative is speaking to a chief
customer officer at a software company about IBM Cognos Business Intelligence. Which
question would be effective in uncovering business problems that IBM Cognos Business
Intelligence could solve?

A. How does Accounting currently run reports?

B. Where is the data coming from and how do you report against it?

C. What business decisions are made on "intuition" or "gut feel" instead of data-driven analytics?

D. Who on your team uses reports and what information is important to them?

Question #14

A prospective customer puts heavy emphasis on finding a solution with easy dashboard
creating capabilities. Which IBM Cognos interface would you demonstrate first?

A. IBM Cognos Workspace

B. IBM Cognos TM1

C. IBM Cognos Framework Manager

D. IBM Cognos Workspace Advanced

Reference:
http://www-
01.ibm.com/support/knowledgecenter/SSEP7J_10.2.2/com.ibm.swg.ba.cognos.wig_cr.10.2
.2.doc/c_gtstd_bia.html

Question #15

During an initial discovery call with an existing customer, they mention they are
standardized on SAP across their organization. They are looking for a business intelligence
reporting platform, and will likely default to Business Objects, because it is already "built
in". Which is the next right step for the sales professional to take in this scenario?

A. Mark the opportunity as closed; the chance of winning the business is very low in this type of situation.

B. Share a SAP/IBM Cognos case study and discuss the integration options between the two products.

C. Direct the conversation to focus on IBM's predictive capabilities as this is a weakness of SAP.

D. Develop customer interest by introducing them to IBM's partnerships with Twitter and Apple.

Reference:
http://www-03.ibm.com/press/us/en/pressrelease/44370.wss

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