A Singapore-based restaurant chain is experiencing phenomenal growth. The chain offers
a unique for demographic experiencing the growth of two-person income families. It offers
a variety of affordable, healthy alternatives to the fast food chains. Instead of one line of
products shared by the entire company, the corporation has decided its products should be
regional. Each region would share a line of products, which would consist of local dishes.
Although the primary expansion vehicle is franchising, they still have several corporate-
owned stores in each region, which manage the major decisions of the company. For
example, the regional corporate stores work with the franchises in the area to decide upon
the local dishes that the region should serve.
However, all stores are aligned with strict standardized quality practices, which all regions
must adhere to. For example, after a region decides on the list of local foods it would like to
serve, corporate headquarters approves the final recipes for each region. In addition,
managers from the various meet regularly to ensure that each regions goals align with
overall corporate strategic goals. For example, they have built a thorough screening
process to ensure the same quality of food from vendors throughout the regions. Which of
the following stages of globalization would BEST align with strategic business goals of